If someone complains that you are using material on your website without proper authorization, you should immediately remove that material. In the case of unauthorized uploads, downloads or links, you should disable access to the offending material or link. This is not to imply that you should cave into every complaint, but you should remove the material while you investigate the claim and, if necessary, talk to a lawyer. Courts often respond favorably to attempts to “contain” the damage. On the other hand, continuing to use material after being notified that you are violating someone else’s rights may aggravate the claim and increase your chances of having to pay money to the owner of the work.

Removing infringing material is an element of a 1998 law establishing that an Internet Service Provider (ISP, the company that hosts the website on its computer server) can avoid liability by following certain rules including speedy removal of the offending material. You can view or download the text of this law at the U.S. Copyright Office’s website: http://lcweb.loc.gov/copyright/. Click on “The Digital Millennium Copyright Act” and review Title II.

A logo should be equally recognizable at the size of a button as it is at the size of a billboard. So what you want to do is design the button first. Then you can enlarge it to add color and some minor details – but remember the purpose of a logo, instant recognition of simple form. So keep it that way – simple.

Do not design fine lines or thin spaces as part of the logo design. When it reduces in size it will become difficult to maintain the logo impact. Imagine, for example, a logo with 12 horizontal lines and 11 spaces. Now reduce the logo to 12 pixels high. Since you need one pixel per row just to render it – you lose 6 lines!

You will also find an equally proportioned shape like a square or circle will “fit in” to more diverse applications. If you need to violate this, vertical ones are more difficult to fit in than horizontal ones.

Same deal with type, if the logo requires type, put it at the size of a button and see how it works.

Some common mistakes to to avoid: use gradients and fades very sparingly – these can be hard or expensive to reproduce away from screen. Too many colors (keeps print costs lower to use let spot colors). Too much detail. Not enough contrast.